Why CEOs of SMEs should be blogging
Many small business owners either don’t have the time or just don’t know how to create content.
ALL LEADS WEREN'T CREATED EQUAL
Businesses like people have a reputation and a ‘good name’ to protect.
A MATTER OF TRUST
The title of the Billy Joel song was clearly not referring to marketing; but both in love and marketing, good relationships need to include a strong measure of trust.
THE NEW MARKETING CV
Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years?
DEUTSCHE BANK: BUILDING TRUST THROUGH BRAND STRATEGY
Where does Deutsche Bank make a positive impact? That was the question Lareena Hilton, the bank’s global head of group brand communications and corporate social responsibility, asked when setting out to overhaul the bank’s brand strategy. Here, she tells CIM about the Positive Impact campaign.
