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Why CEOs of SMEs should be blogging

Many small business owners either don’t have the time or just don’t know how to create content.

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ALL LEADS WEREN'T CREATED EQUAL

Businesses like people have a reputation and a ‘good name’ to protect.

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A MATTER OF TRUST

The title of the Billy Joel song was clearly not referring to marketing; but both in love and marketing, good relationships need to include a strong measure of trust.

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THE NEW MARKETING CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years?

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DEUTSCHE BANK: BUILDING TRUST THROUGH BRAND STRATEGY

Where does Deutsche Bank make a positive impact? That was the question Lareena Hilton, the bank’s global head of group brand communications and corporate social responsibility, asked when setting out to overhaul the bank’s brand strategy. Here, she tells CIM about the Positive Impact campaign.

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MARKETING CAMPAIGNS OF THE FUTURE

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns.